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Great expansion and professionalization that has reached practically all sectors. One of the ones that has had the greatest growth, along with the birth of influential parents, is Influencer Marketing in the toy sector . Do you want to know more about this phenomenon? Take a look at this article. Influencer Marketing in the toy sector: start and development Toys are fundamental in the development of the little ones , and parents have an essential role in the choice and acquisition of these products (in fact, they are the ones who buy them). Social networks and new technologies offer an alternative to the traditional way of discovering new toys and how they work, and hence the appearance of parents and children influencers and their relevance in this sector.

On the other hand, thecurrent marketing landscapeconsiders audiovisual content to be really powerful , in which it is shown how a product works, opinions are given about it, it is compared with others, etc. This power is multiplied in the Gmail Email List toy sector, in which these contents are very well received, as they are conceived by boys and girls as a kind of entertainment programs . It should be noted that, of course, the parents or guardians of the children have in this case absolute control of the networks they access, as well as the content they create and consume as part of their game, so marketing The toy store's influence is not only aimed at children , but also at their parents.



You may be interested:How do you know if you need to work with an influencer agency? Influencer fathers and mothers What are influential parents like? Parent influencers are those who exert a certain influence on other parents , who identify with them and follow them on social networks. Through their channels they share all types of content, from tricks for new parents to recipes and information about essential family products and places for them. As a result, a strong community often emerges around them , which is a treasure for companies that target young families and their children. Characteristics of influential parents The parents andinfluencer mothersThey create their blogs and profiles on social networks for one main need: to share their experiences, experiences and thoughts about their parenthood .
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