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As business owners we must understand that each person who visits our website does so based on their interests. Therefore, generating web traffic should be a very important topic within the Inbound Marketing strategy that we are carrying out. With quality web traffic we can achieve conversions, increase subscribers, close sales and much more. And as we know that without traffic there are no sales! This is the fifth phase of our Revenue Growth System methodology that we have been developing in the last blog posts. free web traffic Did you know that the most successful companies implement multiple traffic channels to maintain a growing flow of potential customers? It is normal that we want to use the same formula and generate web traffic on different channels; However, we do not understand which of these are the most profitable for our case.

Therefore, today I want to tell you that it is not just about having multiple traffic channels that are organic, paid and/or referrals . We must analyze which ones represent the best return, the best conversion rate and the greatest profitability over time, in order to improve the actions of our strategy in those channels. types of web traffic How are traffic channels divided? Organic channels: these Special Data are the visits of users attracted by the content, for example by a search in the main Internet search engines such as Google. Paid channels: these are visits from advertising, whether on Google or social networks. Referred channels: these are visits from other websites, blogs, influencers, etc. What are the key indicators to measure a traffic channel? I have often asked clients what their most profitable channel is, and very few have that answer. There are some key indicators that you should take into account when measuring the appropriate traffic for your business. You might think that a channel is profitable because it generates a lot of traffic, but in the end it doesn't pay the bills. You might also think that a channel generates many clicks, and the business does not live off of this either. To do this, you need to go to the base and identify the acquisition cost, the average income that a customer represents when they come through a channel, and the profitability over time.



pages to generate web traffic Key indicators Cost per click: payment method for online ads in which you only pay when the user clicks on the ad or banner. Cost per lead: it is the cost to pay to obtain a lead or potential client. That is, a user becomes a potential customer when they provide information during their visit. Lifetime value: is the net value of the income that a customer generates for a company, during the time they remain with the brand.
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